Swagger Smokes Identity Project

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Created: 12/08/10
Last Edited: 12/04/12
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Description
For this student project I developed a fictional cigar company called "Swagger Smokes." The identity materials include a trademark, business card, letterhead, promotional piece, and package design. I wanted the pieces to target predominately younger men. The design invokes ideas of masculinity, sophistication, humor, and swagger.
  • For this student project I developed a fictional cigar company called "Swagger Smokes." The identity materials include a trademark, business card, letterhead, promotional piece, and package design.  I wanted the pieces to target predominately younger men.  The design invokes ideas of masculinity, sophistication, humor, and swagger.
  • Identity Design

    Business card includes match striking surface

  • Package Design
  • Promotional Piece
    "Little Black Book of Cigar Etiquette"


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