Swagger Smokes Identity Project

  • For this student project I developed a fictional cigar company called "Swagger Smokes." The identity materials include a trademark, business card, letterhead, promotional piece, and package design.  I wanted the pieces to target predominately younger men.  The design invokes ideas of masculinity, sophistication, humor, and swagger.
  • Identity Design

    Business card includes match striking surface

  • Package Design
  • Promotional Piece
    "Little Black Book of Cigar Etiquette"