Magazine and Branding
My goal was to creating a fresh and modern magazine for young adults that educates on a sustainable and thriftily lifestyle. Staying away form the norm, both in scale and color, helps the magazine stick out of the crown. By using minimal ink on the cover as well as a recycled stock the magazine sticks to its principles of green design. The special insert folds out into a how-to, featuring 25 easy methods of staying green, and saving you some cash in the process.
targeted - young adults, college students
educational booklet insert