Sun Country Airlines

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Created: 07/21/12
Last Edited: 04/08/14
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Description
This is a campaign I worked on as an intern at MMGY Global. The group of interns were given the challenge to promote Sun Country Airlines. Sun Country Airlines is an airline based out of Minneapolis. They wanted to attract a younger audience and move outside of the "hometown airline" slogan they were currently using.
  • Sun Country Airlines
    Sun in the Sky Ad Campaign
  • Sun in the Sky is the concept that encompasses the entire campaign. Today is the day that anything can happen. Today is the day that you make sure something will. The Sun in the Sky is a representation of a new day. Whether it be sleeping in and then enjoying a midday margarita on a beach in Cancun, or finding yourself making it back to your hotel room at 4:00 a.m. after a night-long adventure in Las Vegas, today is the day you get to do it. Because the sun is in the sky and Sun Country Airlines can take you there.

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