Sun in the Sky is the concept that encompasses the entire campaign. Today is the day that anything can happen. Today is the day that you make sure something will. The Sun in the Sky is a representation of a new day. Whether it be sleeping in and then enjoying a midday margarita on a beach in Cancun, or finding yourself making it back to your hotel room at 4:00 a.m. after a night-long adventure in Las Vegas, today is the day you get to do it. Because the sun is in the sky and Sun Country Airlines can take you there.