Consumer Care Lobby Pitch
Creating an Engaging Brand Experience and Emotional Connection in a Corporate Lobby
Since the Consumer Care industry is far more fun and way more sexy than other pharmaceutical divisions, I took it upon myself to pitch a concept I had for the lobby of the global headquarters building.
Corporate lobbies are creative opportunities just waiting to happen. Most corporations treat this space pretty much the same - a few leather chairs, a table with some magazines, a phone, yadda, yadda, yadda. You've seen one, you've seen them all.