Summerfest Branding Project

The goal of this project was to create a successful and working brand for Summerfest Concerts. Summerfest Concerts is a group that play chamber music. They play four times in the summer in Kansas City, which is how their name was developed. The branding system that was created included a letterhead, business cards, envelope, notecard, final logo, color palette, and the homepage to the website. Two wildcard designs were also include. I chose a brochure, poster, and CD packaging. To make a brand successful all of the elements must be different but still be able to work and interact with each other.