Suebee Honey Package

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Created: 01/19/11
Last Edited: 12/04/12
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Description
As a study a the use of different modes of appeal, I created a pathos, emotional design using the slogan “Bee ____”and pairing it with hand-illustrated bee
characters. In addition to this, I used logos, informational to design a clear
package that allow
  • SueBee Honey 

    As a study of different modes of appeal, I created a pathos (emotional appeal) design using the slogan “Bee (fill in blank)” and complimenting it with hand-illustrated bee characters. In addition to this, I used logos (informational appeal)  to design a clear package that allow the buyer to see the product through the die-cut 100%. The first image shows the original ethos package alongside the re-designed logos and pathos. 

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