Suebee Honey Package

As a study of different modes of appeal, I created a pathos (emotional appeal) design using the slogan “Bee (fill in blank)” and complimenting it with hand-illustrated bee characters. In addition to this, I used logos (informational appeal)  to design a clear package that allow the buyer to see the product through the die-cut 100%. The first image shows the original ethos package alongside the re-designed logos and pathos.