Branding identity and packaging for the fictional company ‘Stupid Cupid.’ This company is based on catering to women who love being single and independent. Packaging is screen printed in hues of pink and accessorized with ribbon to showcase a custom and feminine look. The purpose of the company is also to sell merchandise that promotes a healthy and single lifestyle. Stupid Cupid strives to remove the bad connotation of a single lady and celebrate being independent!
The inspiration for the logo came from the look of handwritten love notes. (dotted with hearts of course)
A potential pink storefront for the actual Stupid Cupid store. Stupid Cupid would most likely be located in SoHo.
I created this illustrative imagery that would be a part of the branding for the look of Stupid Cupid. Illustrations were hand done, and represent the many different reasons why it is so much better to be single.
Because every single lady needs to get a martini glass whenever they're single now that they can go out!
I thought the site would increase its credibility if it was endorsed by famous historical women who only got into trouble when they followed love.