Stratégya is an almost-20-year-old accounting office. Their experience ranges from basic accounting activities to complex business management and strategic business planning. They needed to differentiate from most of the accounting companies on the market (specially locally), to be cast off the "basic accounting" territory, and to be positioned on the market as a much deeper company, with different and more appropriate solutions, for small and medium sized companies.
Our work consisted on defining the basic assets of the brand, such as its essence, DNA, promise, tone of voice and, of course, on redesigning their visual identity. The results, after six months, are described below.