Stockman & Dakota Beef Rebrand

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Created: 03/11/13
Last Edited: 06/04/14
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Description
Stockman & Dakota is a SuperValu sub brand of premium beef. After researching competitors and surrounding beef packaging, I wanted to bring the vintage butcher look and feel to the brand, giving consumers that personal touch. The Stockman & Dakota initials are used as a secondary graphical element.

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