Steinway Astoria Partnership logo & brand samples

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Created: 03/01/10
Last Edited: 12/04/12
319
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Description
Logo, stationery, bus shelter poster and website for Steinway Astoria Partnership to help promote the district as a vibrant shopping area in Queens, New York.
Project Info
Owners
Credits
designed at Worldstudio, illustrations by Laurie Rosenwald
Tags
  • A cohesive identity program for Steinway Astoria Partnership, the business improvement district that manages Steinway Street and promotes the district as a vibrant shopping area in Queens.

    The logotype is reminiscent of vernacular retail signage from the mid-20th century. The tagline “Something for Everyone” is supported in a streetscape campaign with whimsical illustrations by noted illustrator Laurie Rosenwald. The goal was to develop a visual language which made reference to the past while looking forward to the future.

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