State Street Scooters Rebranding

  • Rebranding of 'State Street Scooters' to 'Scooters on State Street' and with a retro vibe to appeal to the younger student market of Madison. The type is retro and the shapes are evocative of a scooter's headlight and handlebars.
  • Classic vespa scooter with Scooters on State Street branding on the front and side.
  • Letterhead set for business.
  • Branded retro-style shirt for employees to wear.