State Street Scooters Rebranding

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Created: 05/24/13
Last Edited: 05/31/13
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Description
Rebranding of State Street Scooters to better appeal to the local student market.
  • Rebranding of 'State Street Scooters' to 'Scooters on State Street' and with a retro vibe to appeal to the younger student market of Madison. The type is retro and the shapes are evocative of a scooter's headlight and handlebars.
  • Classic vespa scooter with Scooters on State Street branding on the front and side.
  • Letterhead set for business.
  • Branded retro-style shirt for employees to wear.

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