Star Fitness is a fitness center located in the heart of Hollywood. Star Fitness is based on the fitness regimes of celebrities. Celebrity workouts, nutritional plans, and trainers can all be found at Star Fitness. For this project I wanted to create a logo that was crisp, clean, and simple to exhibit the “fit” part of Star Fitness. For the rest of the graphics I wanted to show the celebrity part of the center. This includes several references to Hollywood landmarks as well as bright vibrant colors.