Honolulu Star Advertiser's Bracket ChallengeNational Division 1 Men's College Basketball Tournament
Below are a few images from 2011 edition of the inaugural "Honolulu Star Advertiser's Bracket Challenge" advertising campaign. The project played off of a variety of antique photographs throughout the month-long promotion. The images, from early 20th century portrait photography, were used satirically to help evoke the lighthearted, yet fiercely competitive, nature of your typical "March Madness" office pool.
The intent of this project was to create a series of ads that would leave a lasting impression on the viewer via humor and a little suspense. The first three teaser ads listed below are intentionally vague that this competition is about basketball.