Star Advertiser's Bracket Challenge

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Created: 05/09/11
Last Edited: 12/04/12
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Description
An advertising campaign for the Honolulu Star-Advertiser's 2011 edition of the annual "Star Advertiser Bracket Challenge". The campaign was a month-long project that utilized a variety of various antique photographs for use in promo ads and teasers throughout the duration of the campaign. The images, from early 20th century portrait photography, were used as satire to help evoke the lighthearted, yet still fiercely competitive, mood of your typical "March Madness" office pool. The goal was to have a series of fun ads about a basketball tournament that break from the status quo of traditionally flashy sports campaigns.
  • Honolulu Star Advertiser's Bracket Challenge
    National Division 1 Men's College Basketball Tournament
    Below are a few images from 2011 edition of the inaugural "Honolulu Star Advertiser's Bracket Challenge" advertising campaign. The project played off of a variety of antique photographs throughout the month-long promotion. The images, from early 20th century portrait photography, were used satirically to help evoke the lighthearted, yet fiercely competitive, nature of your typical "March Madness" office pool.

    The intent of this project was to create a series of ads that would leave a lasting impression on the viewer via humor and a little suspense. The first three teaser ads listed below are intentionally vague that this competition is about basketball.

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