St. Andrew’s is a private school with a progressive approach to education. With a history of 65 years, it was time to refresh the school’s visual identity to reflect the school’s modern teaching methods while retaining the brand equity of its history amongst its alumnus. A new identity of the mascot was also created to help students welcome the recent change of mascot identities. Their previous logo shown below was not only outdated but reproduced poorly on the school's major marketing platform - newsprint.
previous school logo
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