Spring Naturals Spring Into Action Campaign

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Created: 07/23/13
Last Edited: 03/16/14
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Description
Spring Into Action Social Media/Facebook Campaign

The Spring Into Action Campaign is hosted by Spring Naturals and is a monthly contest where Facebook followers and Spring Naturals customers can nominate their pet rescue hero: someone whose life is focused around helping animals. Voting occurs monthly allowing for twelve monthly winners. There is then a grand prize winner each July. The Spring Into Action campaign went through a design makeover in 2013 with an updated logo and new Facebook media. The contest reflects the fresh and vibrant look of Spring Naturals food for pets.
  • Spring Into Action Social Media/Facebook Campaign
     
    The Spring Into Action Campaign is hosted by the pet food company, Spring Naturals. Spring Into Action is a monthly contest where Facebook followers and Spring Naturals customers can nominate their pet rescue hero (someone whose life is focused around helping animals). Voting occurs monthly allowing for twelve monthly winners. A grand prize winner is selected each July. The Spring Into Action campaign went through a design makeover in 2013 with an updated logo and new Facebook media. It now reflects the fresh and vibrant look of Spring Naturals food for pets.
     
  • Facebook Cover photo, profile picture, and small tab image for the launch of the 2013 Spring Into Action contest:
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    Facebook tab page which explains the rules, prizes, and how to enter:
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    Facebook "Like-Gate" which encourages people to Like the Spring Naturals Facebook page to learn more:
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    Spring Into Action Eblast which was sent to the Spring Naturals email list through Constant Contact. The eblast was coded so that it linked to the blog post of the previous year's winner, the Facebook tab to enter the contest, and the rules page on the Spring Naturals website:

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