Spring Into Action Social Media/Facebook Campaign
The Spring Into Action Campaign is hosted by the pet food company, Spring Naturals. Spring Into Action is a monthly contest where Facebook followers and Spring Naturals customers can nominate their pet rescue hero (someone whose life is focused around helping animals). Voting occurs monthly allowing for twelve monthly winners. A grand prize winner is selected each July. The Spring Into Action campaign went through a design makeover in 2013 with an updated logo and new Facebook media. It now reflects the fresh and vibrant look of Spring Naturals food for pets.