Spring Into Action Social Media/Facebook Campaign
The Spring Into Action Campaign is hosted by the pet food company, Spring Naturals. Spring Into Action is a monthly contest where Facebook followers and Spring Naturals customers can nominate their pet rescue hero: someone whose life is focused around helping animals. Voting occurs monthly allowing for twelve monthly winners. There is then a grand prize winner each July. The Spring Into Action campaign went through a design makeover in 2013 with an updated logo and new Facebook media. The contest reflects the fresh and vibrant look of Spring Naturals food for pets.