Challenge: To design a template for a series of ads to feature a number of teams for a local spelling bee committed to raising funds and awareness for literacy while visually communicating that "this is not your average spelling bee" and is primarily about entertainment and having fun with others in the community.
Solution: Design a format taking inspiration from Indiana Jones’ movie posters.
The 8th Annual Spelling Bee for Literacy campaign was recognized by the North Carolina Press Association by winning the "Best Advertising Campaign" of 2011.
Spelling Bee, Longleaf Letterheads
Spelling Bee, Spellunkers
Spelling Bee, Beeyond Beelief
Spelling Bee, 21 Teams- 1 Trophy
Discuss This Project: ( Comments)