Spartan is a concept design I developed for my graduate work. The idea revolves around long lasting recyclable batteries.
NAME
Spartan
TAGLINE
Rugged. Reliable. Recyclable.
These three aspects encompass the idea behind the brand.
SELLING POINT
• Dependable, long lasting alkaline batteries.
• Manufacturer based recyclable alkaline batteries.
• Packaging designed as container to sell new batteries, hold purchased batteries, and return old batteries for recycling.
• Packaging includes incentive to bring batteries back in for recycling.
TARGET AUDIENCE
The batteries are aimed at the consumer that routinely uses disposable batteries. They want a dependable battery that won’t quickly loose its charge. They are also conscious of their purchases and their environmental impact. They choose brands and products that reduce harm.
Spartan is a concept design I developed for my graduate work. The idea revolves around long lasting recyclable batteries.
Concept sketches
Spartan concept exploration and variations
Spartan battery box die with graphics
Spartan battery label & and box coupon design
Spartan batteries box constructed and unsealed
Spartan batteries box
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