Sparknotes Print Campaign

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Created: 08/17/10
Last Edited: 12/04/12
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Description
Spark Notes Print Series
  • Sparknotes Print Series
  • A series of  print ads for Sparknotes, a website that offers story summaries and study guides for all types of literature and some sciences. The target for this campaign is college students. The concept for this campaign is to take stories the target will recognize and retell them with a certain nonchalance, leaving out major details and essentially butchering the story in a humorous way.
    Additional credit: Laura Posterick, Copywriter.
  • Sparknotes 1: Titanic

  • Sparknotes 2: Romeo and Juliet
  • Sparknotes 3: The Adventures of Huckleberry Finn

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