South Park Doggie Day Care is located in the southern area of Los Angeles Downtown. It was first open in 2009 with no identity. As dog owners are very conscious about their dog's happiness while staying in a day care, a friendly, happy identity is required. The logo has the concept of combining a happy dog and a house using the outline shape to convey the unity of both. Yellow and brown color scheme is inspired by golden retriever dog. This simple logo says the right message to dogs owners that this place will be like your dog's happy second home.