Soulpepper Identity

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Created: 12/16/11
Last Edited: 11/21/12
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Description
This is a new brand system for the theatre company Soulpeper out of Canada. (Class project)
  • Soulpepper Theatre Company
    Identity System
  • Below is the new Soulpepper identity system. The project started with the creation of the logo. It continued on to the business materials such as the letterhead, business card, and envelope. Then it elaborated onto the promotional theatre materials such as play posters, playbills, and seasonal brochures.
  • Logo, Letterhead, Envelope and Business Card
  • Theatre Poster
  • Playbill cover
  • Inside playbill
  • Winter brochure on left, playbill cover on right
  • Inside the winter brochure

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