Soul Kitchen

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Created: 03/14/12
Last Edited: 11/21/12
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Description
Soul Kitchen is a community restaurant created by Jon Bon Jovi and his wife Dorothea. It has no prices on the menu, therefore customers pay the suggested donation. If they are unable to pay, they may do volunteer work in exchange for their family’s meal.

The identity is based on a series of phrases that mix aspirational messages with food. These are treated with a hand drawn typographic system, which gives it a unique and human touch.
  • Soul Kitchen
    Identity & Website
  • Soul Kitchen is a community restaurant created by Jon Bon Jovi and his wife Dorothea. It has no prices on the menu, therefore customers pay the suggested donation. If they are unable to pay, they may do volunteer work in exchange for their family’s meal.

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    Identity & Website
    Spring 2011


    Agency: Apartment One
    Executive Director: Liza Lowinger
    Creative Director: Spencer Bagley
    Art Director: Dean Nicastro
    Designers: Spencer Bagley, Alejandro Largo
    Project Coordinator: Raima McDaniel

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