Composed of a two-part project, this body of work was to create a branding system for an existing company based on a hand-made sign we found somewhere around the city. I had chosen a flyer from the Sophia Healing Center found on Haight St. that promoted its yoga classes.
The first part of the project was to redesign the found sign by hand using the same materials as its original creator. The important part was to utilize principles such as heirarchy, scale, etc. in order to improve on the sign while at the same time using exactly the same written content on the piece.