Sony Electronics Pitch

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Created: 05/23/12
Last Edited: 11/21/12
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Description
Visual direction and collateral for a proposal for Sony Electronics.
  • Sony Electronics Pitch
    Print Collateral

    client
    Sony (for Marketing Werks)

    details
    Our proposal for Sony Electronic programming recommended mixing their clean, high-end technology with a rough, vintage, and handmade visual aesthetic. All of the text for the proposed event site signage was painted out by hand and then scanned into the computer. The simplicity of the campaign name “Live Louder” lent itself well to expressive brushstrokes.
  • painted logo concept
  • signage examples
  • banner examples

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