Sonic Packaging Redesign

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Created: 01/16/13
Last Edited: 07/11/13
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Description
Sonic's original concept was to portray a retro feel from the fifties. Using a variety of typefaces and a new color palette, Sonic's rebrand takes the consumer back to the fifties with a branded pattern that's easily extendable.

*Winner of Chicago Portfolio School's Best of Quarter Competition

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