Brand Identity & Web Design
- Somatosphere, an online journal focusing on science, medicine and anthropology, approached me to rethink their online presence. As an academic site they have specific needs that were not met by their previous site. The design is built around these specific needs, foregrounding content, readability and the ability to share content.
- To optimize content and readability the navigation is moved to the side. This allows the reader to see as much of the article as possible. The color scheme further emphasizes the content and functionality, while simple icons assist the reader in exploring topics or sharing articles.
- Different functionalities are tagged to the articles allowing visitors to instantly share or download articles while keeping unnecessary scrolling to a minimum.