Solex is a web-based application that lets recreational vehicle dealership create and manage the loan process (with all the right legal requirements in tow).
I helped to refine the information architecture, create a new user experience, and differentiate their lending product. I also helped to create a new brand image and branding guidelines while creating the new visual interface elements (including colors, typography and initial logo explorations). The end results were a friendly, consistent, extensible, and accessible interface that put users at ease with the complicated lending process.
Here are the results: