This Soiree! branding project started as a freelance project. Unfortunately, after multiple rounds of work, and near the completion of the logo work the client went quiet and the project stalled. I have since decided to keep developing the brand on my own time so there will be more to come in the near future. Soiree! was originally conceived as an event planning and design company that prided itself on offering modern, elegant event services with a personal touch. The custom logo type and the clean lines of the sub-text reflect that vision.