I had the pleasure to work on the development and proposal for the first boxing magazine in the history of Puerto Rico. The long and successful history of the sport of boxing in Puerto Rico makes it difficult to understand why no boxing-focused magazine had existed before.
The direction of the magazine is tough, dirty, sweaty and direct, just like boxing itself. Photography direction, typography, colors and grids were carefully established and implemented to give the magazine a modern, clear and approachable look.
After its first two editions, SOBRE EL RING grew in both staff and public consumer interest. What once started as a free magazine has now transformed into a full-scale magazine that is sold in multiple locations around Puerto Rico.
It is a pleasure working with an owner/editor who had complete faith and confidence in my direction and intent. He is the magazine’s #1 fan and his passion only helps in the development of the publication.