So Good Jewelry: Branding Project

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Created: 04/30/11
Last Edited: 11/20/12
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Description
First rebranding project. Chose a store in Boston and redesign the logo. From there, create letter heads, business cards etc.
  • So Good Jewelry Store
    First Branding Project
  • This project was an exercise of rebranding a store in Boston. I chose the jewelry store So Good on Newbury street. It is a very girly and inexpensive jewelry store similar to the popular chain store, Claire's. 
  • Business Card (back and front) Room available for quick notes when talking to clients.
    Personalized Envelope 
  • Letter Head
  • Shopping Bags 
    Top bags: For small or few items; large envelope like bag
    Bottom bag: Regular collapsable paper shopping bag
  • Giftwrap
  • Promotional Poster for the Holiday Season
  • Promotional Poster: a play on the queen of diamonds playing card. Meant to be playful like the interior design of the actual store on Newbury

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