A couple years ago I was presented with the opportunity to develop the logo and brand color for a completely new product called Slipits. Designed and patented with the idea of reducing sleeve bunching when layering clothing, Slipits were soon to be launching into a broader market with need for a professional logo and defined brand colors.
I was tasked with designing a logo that would be usable across various media (web, print, and fabric) and be distinguishable at various print sizes and low resolution on fabric. My effort with this design was to communicate some of the idea of movement, sliding, or slipping through. The "I's" gave the opportunity to give the visual component of a sleeve, bringing home the idea of slipping on your sleeves.