Skoob

Info
Statistics
Created: 09/03/13
Last Edited: 02/16/14
2551
229
Description
The Skoob is a Brazilian social network with 980.000 active users. The network is designed for readers and book lovers. Provides users to create virtual bookshelves for to share your books with your friends, and encourage the evaluation and discussion of publications and authors. The Skoob also has a platform that encourages the exchange of books.
  •  
     

    / 2013
    / Skoob: Social network for the readers

     
    Skoob is a Brazilian social network with 980.000 active users. The network is designed for readers and book lovers. It provides users to create virtual bookshelves for sharing their books with friends, and encourage the evaluation and discussion of publications and authors. Skoob also has a platform that encourages the exchange of books.

    Emerged during the process of new business ideas, as Skoob Shop, an online store of the network, and Skoob Sebo Social, it would be a platform that provides users to sell their used books.

    The Jazz Design Studio worked with the brand consulting of Wesley Pinto and the graphic designer Mathias Lucaz to develop the new verbal and visual identity of the company.

    The complete project was approved, but unfortunately at the end of the process the network started financial negotiations with an American group who chose not to use it.

  •  
     
    _Branding Planning

  •  
     
    _The Owl
     
    The owl symbolizes reflection, rational and intuitive knowledge. In Greek mythology, Athena, Goddess of Wisdom, was represented by an owl. The Greeks considered the night a propitious moment for philosophical thought. Because of its characteristic of being a nocturnal animal, the owl was seen by the Greeks as a symbol of the quest for knowledge.

  •  
     
    _Logo
  •  
     
     
     
    _Grids
  •  
     
     
     
    _Colors
     
     
    _Colors
  •  
     
     
    _Type
  •  
     
     
    _Tagline Application
  •  
     
     
    _Services Description
  •  
     
     
    _Stationery
  •  
     
     
    _Other Applications
  •  
     
     
     
    _Credits

    Creative Direction: Petter Martins
    Design: Lucaz Mathias & Petter Martins
    Brand Consulting: Wesley Pinto
    Facebook: facebook.com/estudiojazz
  • ___
    Thanks for watching!
     
     
    Follow us on Twitter and Facebook, if you need to contact us, send us an email for contato@estudiojazz.com.br
     

Discuss This Project: ( Comments)

You must to join the conversation.