This is a class project that dealt with creating a logo and a label that could be universal with different variations of a product. I created a logo for a spa, and variations of labels for the spa's products. I made labels for a scrub, a body butter, and a hand lotion. I began with a drawing I had from a previous drawing class, and used it as inspiration for my line of products. I tried to incorporate it into the logo, but it worked better as a design element. The shape of the logo is mimicking the square shape of the drawing on the labels. I decided on the fuchsia color tones to target a younger market, such as 16-25. In order to give the impression of a new trendy line of products.
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