Sip Organic Juice Bar: Branding From The Ground Up

  • Sip Organic Juice Bar
    A then stay-at-home mom, Jennifer Pohlman came to me in the fall of 2011 with a budding idea to open an all organic juice bar. She had been selling juice detox packages out of her home and was ready to take her vision to the next level. We began work to determine the name and logo mark for an opening the following February. 

    Sip was born through mindful collaboration that was rooted in a mutual appreciation for health, well-being and nutritional literacy, along with Jen’s clear point of view on juicing, raw foods and healthy living. Together we developed the brands identity from name and logo to a website, print collateral, photography, pop-up shops, product development and packaging, all the way to a franchising and  growth strategy.