Sidewalk Swell is an alternative rock/ hip hop band. The concept was to play off of the combination of city and beach culture which made up the band and their sound. The album name is “Currents” which plays on the word by using the current of the ocean and electrical currents. The die-cut of the building windows plays off of the electric current by turning the lights “on and off” by removing the CD. This is followed through in the poster by using telephone poles, but making the shape of the wires form the shape of waves.