Instant Sidekick is for heroes who need an extra boost to stay awake.
Intended for our everyday heroes (firefighters, nurses, doctors),
Sidekick is an extra-caffeinated coffee that can be instantly called
upon to help save the day. The disposable cups have packets of coffee,
creamer, and sugar attached to the bottom so that all the user has to do
is pour in hot water, pop off the stirrer from the top of the cup, and
go! The brand has three characters, Jack, Chuck, and Dr. G, each tailored to individuals' most pressing needs.