Shreiber Conference Brand

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Created: 01/21/13
Last Edited: 01/21/13
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Description
Brand and conference materials for the Great Lakes Michigan Chapter of the Alzheimer's Association's semi-annual professional and caregiver conference about research, support, and caregiving.
  • The Great Lakes Michigan Chapter of the Alzheimer's Association put on a
    semi-annual professional and caregiver conference about research, support,
    and caregiving which was autonomous from the parent organization, and they approached the Design Center for a branding.
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    The Schreiber Conference logo borrows its purple color from the Alzheimer's Association's brand guidlines to establish a connection to its parent organization. the interwoven logo and logotype along with a humanist typeface communicate the support and collaboration the conference promotes, and the mark also abstractly suggests an "S" for Schreiber.
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    Several marks were explored for the Schreiber brand before reaching the final form in the logo above.
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    After the logo was finalized, I used the strength of the mark as the anchor for the brands visual sytem. The final conference materials, registration and sponsorship forms, flyers, postcards, a prospectus explaining sponsorship levels, and a day-of program.

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