My goal was to design a corporate social responsibility report, poster series, and ad series that showed an understanding of the concept and aim of corporate communication.
The audience is women ages 20 to 70, of middle- to upper-level income, cultured, and college-educated. These women use Shiseido’s products to address their beauty concerns and enhance their own unique qualities.
My design solution placed focus on Shiseido’s innovative commitment to total well-being for women and for the planet. Shiseido individually customizes beauty solutions, which encourages self-expression. Their eco policies harmonize their business with surroundings. In the CSR design, this is communicated through dramatic beauty, both on the models and in nature.