Shiseido Corporate Social Responsibility Report

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Created: 02/07/13
Last Edited: 03/01/13
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Description
Objective:
My goal was to design a corporate social responsibility report, poster series, and ad series that showed an understanding of the concept and aim of corporate communication.

Audience:
The audience is women ages 20 to 70, of middle- to upper-level income, cultured, and college-educated. These women use Shiseido’s products to address their beauty concerns and enhance their own unique qualities.

Outcome:
My design solution placed focus on Shiseido’s innovative commitment to total well-being for women and for the planet. Shiseido individually customizes beauty solutions, which encourages self-expression. Their eco policies harmonize their business with surroundings. In the CSR design, this is communicated through dramatic beauty, both on the models and in nature.

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