Sherwin Williams- Product Invention/Advertising

FIELDS:Advertising, Copywriting, Graphic Design

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Sherwin Williams Paint
"Picture Paint" Invention & Sherwin Williams Ad Campaign re-design.
I did not choose this company, so creating a campaign for Sherwin Williams and also coming up with a hypothetical invention for a new product from them was a challenge. For this assignment, I wanted to make sure that even though I invented something that isn't technically logical, I wanted the ad campaign for it to be powerful enough that consumers wanted to buy it even if it doesn't exist. As for the actual Sherwin Williams paints, creating a campaign for it was difficult because they have such good campaigns going on already. I chose to emphasize their mission of making "excellent" products and using that theme to create the campaign.
Sherwin Williams "Picture Paint" Campaign
Guerilla advertising portion for the "Picture Paint" campaign.
First of a series of posters advertising the hypothetical product of "Picture Paint" for Sherwin Williams using the notorious painting, "The Creation of Adam" by Michelangelo. I wanted to create something for art enthusiasts and make it easy for them to be able to paint a "masterpiece" in their home.

The copy on the bottom says:

For all the art enthusiasts, Sherwin Williams introduces
Picture Paint. A one-time, easy application paint product
that turns a home, into a masterpiece.
Second of the series which depicts Van Gogh's "Starry Night". This paint, although hypothetical, would be created based on several different art styles of painting masterpieces.
"Picture Paint" that depicts Salvador Dali's "The Persistence of Memory".
Sherwin Williams Ad Campaign
Guerilla ad for Sherwin Wiliams, depicting how long-lasting and durable their paints really are compared to other competitors.
A point of sale display created to be used in Sherwin Williams locations.
Magazine Ad emphasize how long-lasting Sherwin Williams paint products are. I also wanted to create a campaign tying family and their traditions and create that feeling by keeping the setting inside a home.
This is a rework of the ad I created above. I wanted to push the emphasis of a home and family setting and include warmer colors. I feel like superimposing on the wall writings would make this a stronger message. May rework this again!