Senior Thesis Project: MindFull

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Created: 03/31/12
Last Edited: 11/21/12
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Description
MindFull is a campaign to raise awareness of mental illnesses and disorders in order to eliminate the negative baggage associated with these conditions. The full campaign includes three magazine advertisements, two forms of guerrilla marketing, a website and weekly transformations to the website. The materials help individuals to relate to the experiences of someone with a disorder.
  • MindFull is a campaign to raise awarenessof mental illnesses and disorders in order to eliminate the negative baggageassociated with these conditions. The full campaign includes three magazineadvertisements, two forms of guerrilla marketing, a website and weeklytransformations to the website. The materials help individuals to relate to theexperiences of someone with a disorder.

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