Senior Capstone: Generation Reach

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Created: 12/27/11
Last Edited: 11/21/12
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This is my Senior Capstone project for The BFA Visual Communication Design program at the University of Indianapolis.
  • Senior Capstone: Generation Reach
    Senior Capstone Project at The University of Indianapolis
  • Research shows that many people that fall within the Silent Generation, the Baby Boomers, and Generation X, who were born roughly from 1927–1981, lack faith in the young adult generation, dubbed “the Millennials”. These generations see the Millennials as being excessively lazy and unmotivated.

    The goal of this campaign is to restore faith of the aging population in the future generation and encourage young people, mainly ages 12-25, to not be satisfied by what’s handed to them but to reach for the sky. Also, this will help spread awareness of how the Millennials are positively impacting the world community. 

    This is an advertising campaign showcasing the Millennials (ages 18-25) who are doing things to positively impact the world community by taking action. One key characteristic coming forth of this generation is they want to take action rather than waiting on other people to do it for them. Whether that is through service-oriented projects, discovering new medical technologies and treatments, or creating new companies that could revolutionize the market, the Millennials are transforming the world.

     All photography by Christopher Hartley. All people featured are students at the University of Indianapolis
  • Stage 1: Billboard

    This first sequence is for the Belizean colored pencil bracelets. The billboard was chosen for its monumental size of application as it has the potential to impact the most people. It also has the one of the greatest amounts of exposure to the public in their everyday travel adventures.
  • Stage 2: New Media: Spotify (Above & Below)

    The next in sequence is the service organization, HANDS, at the University of Indianapolis. These ads were implemented in a new media format, in a music streaming application called Spotify. 
  • Stage 3: Bus Stop

    The bus stop medium was chosen because it has the potential to attract a large variety of people within the chosen demographic from different cultural and ethnic backgrounds. These include people who take public transportation to travel to work and people walking and driving by. QR codes, or Quick Response codes, were added because they allow instant access to a variety of information, in this case, web URLs.
  • Stage 4: Bus Wrap

    The final stage of the campaign was designed to incorporate all the people involved in the campaign. The bus wrap offered
    wide exposure to a variety of audiences across the city because of the constant movement all day, every day. QR codes, were added  because they allow instant access to a variety of information, in this case, web URLs.

    Below is a detail of the buswrap.

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