Sendik's American Amber Beer

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Created: 07/27/12
Last Edited: 03/30/13
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Description
Layout and branding for Sendik's American Amber beer. Playing up "American" in the name, the brief called for a red, white and blue color theme and, if possible, the use of the stars and stripes. Coming out right around July 4th, I brought a hint of fireworks into the design, while also bringing in the wheat of the beer and the American heartland.
  • Sendik's Food Markets American Amber Beer
    Branding / package design
     
    Layout and branding for Sendik's American Amber beer. Playing up "American" in the name, the brief called for a red, white and blue color theme and, if possible, the use of the stars and stripes. Coming out right around July 4th, I brought a hint of fireworks into the design, while also bringing in the wheat of the beer and the American heartland.

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