When I thought about how to brand myself, I believed that I wanted to portray key things about me. I believe that my style is simple, clean, sophisticated, and I give the client what they want. I wanted my logo to be straight forward, which is why I stuck with the clean geometric look of an abstract 'K'. Also, I kept the color palettes throughout this project pretty simple. Everything can look great in either grey scale or color. Overall, I wanted everything to look very neat, but also playful at the same time. I played with patterns for the letterhead to show this, and also stuck with a straightforward font so I know it is making a statement. I want my mark to be easy to remember, and also clean and simple.