Seedling Books Identity

  • Seedling Books is a fictional children's bookstore inspired by classic woodland fairy tales. The logo represents a child's growth through reading, while still conveying a fun, friendly, and fantasy like personality.
    I photographed Seedling's imagery in many locations including Bartram's Garden, Terrain at Styler's, and at home in my own garden. They reflect a child's exploration of nature on a balmy summer day.