Seattle Monorail Loading Zone Signage

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Created: 08/08/13
Last Edited: 08/08/13
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Description
Inspired by a 2012 campaign for Seattle’s Hotel 5 (seen here), Seattle Monorail got in touch with me to created a series of new loading zone signage. Placed in existing plexiglass slots located in both the Seattle Center and Westlake Center entry points, eight repeated graphic treatments were created using historic Seattle images, social media messaging, and 1940′s inspired digital graphic poster featuring the Monorail, Space Needle, and surrounding downtown skyline.

Each poster messaging includes a call-to-action via QR codes, which passengers can explore the memes further. Seattle Monorail marketing staff can track effectiveness with the QR codes, and ideally increasing awareness of their Twitter, Facebook, Tumblr, and Instagram fan bases.
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