Scotch™ Colors & Patterns

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Created: 05/15/13
Last Edited: 11/03/13
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Description
3M tapped Halogen to develop a social media driven microsite to promote their new line of colored and patterned duct tape. The site targeted young women DIY/crafters with a shareable quiz (a la Cosmo) that reveals projects that match user interests. DIYers could also submit their projects for inclusion and, if selected, win cash prizes and products. How-tos for each project are detailed, as are interactive tape rolls that allow the users to play with, mix and match tape swatches.
  • Scotch™ Colors & Patterns
     
    Social Media Strategy, Art Direction, UI and Visual Design
     
    3M tapped Halogen to develop a social media driven microsite to promote their new line of colored and patterned duct tape. The site targeted young women DIY/crafters with a shareable quiz (a la Cosmo) that reveals projects that match user interests. DIYers could also submit their projects for inclusion and, if selected, win cash prizes and products. How-tos for each project are detailed, as are interactive tape rolls that allow the users to play with, mix and match tape swatches.

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