School of Visual Arts Rebranding

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Created: 07/02/12
Last Edited: 02/16/13
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This is a rebranding piece for School of Visual Arts in Manhattan. Using the current logomark, I refined the edges to give it a softer look. The logotype I replaced with Brandon Grotesk to give it a more contemporary look. To classify each department at school, I took apart the pieces of the logomark and assigned a color system so each piece with a different color represented a different major.

Design: Zipeng Zhu
Art Direction: Zipeng Zhu, Paula Scher Partner at Pentagram
  • Doodle wall for students
  • This is a rebranding piece for School of Visual Arts in Manhattan. Using the current logomark, I refined the edges to give it a softer look. The logotype I replaced with Brandon Grotesk to give it a more contemporary look. To classify each department at school, I took apart the pieces of the logomark and assigned a color system so each piece with a different color represented a different major.

    Design: Zipeng Zhu
    Art Direction: Zipeng Zhu, Paula Scher Partner at Pentagram
    Featured: The End of the Year Student show at the Art Directors Club
    SVA Portfolios

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