- This is a rebranding piece for School of Visual Arts in Manhattan. Using the current logomark, I refined the edges to give it a softer look. The logotype I replaced with Brandon Grotesk to give it a more contemporary look. To classify each department at school, I took apart the pieces of the logomark and assigned a color system so each piece with a different color represented a different major.
Design: Zipeng Zhu
Art Direction: Zipeng Zhu, Paula Scher Partner at Pentagram
Featured: The End of the Year Student show at the Art Directors ClubSVA Portfolios