SaveMart "Pie" Commercial

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Created: 08/24/12
Last Edited: 08/08/13
126
6
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Description
Traditional icing-shaped ornaments, hand-cut doilies, fondant letters, ice cream and cake decorations tell the story of the sweet fun shoppers can have with the money they save on groceries at SaveMart. Handmade icing typography illustrates each of the phrases throughout the spot and shows the larger composition in the final reveal.

Although the production of the commercial itself turned out to be an exercise in craftsmanship and patience, everything is right in the world when you are surrounded by sugary treats. Given my fondness for both hand-crafted design and icing, this just might be my favorite project. Produced at Brand New School.
  • Traditional icing-shaped ornaments, hand-cut doilies, fondant letters, ice cream and cake decorations tell the story of the sweet fun shoppers can have with the money they save on groceries at SaveMart. Handmade icing typography illustrates each of the phrases throughout the spot and shows the larger composition in the final reveal.
     
    Although the production of the commercial itself turned out to be an exercise in craftsmanship and patience, everything is right in the world when you are surrounded by sugary treats. Given my fondness for both hand-crafted design and icing, this just might be my favorite project.

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