DESCRIPTION
As an oil company in the 21st century and with an upcoming anniversary, Saudi
Aramco looked to The History Factory to positively promote the company by
creating numerous pieces to release during their anniversary celebrations.
OBJECTIVE
To design a book for young adults, ages 12–17, that would inform them about the
history and process that Saudi Aramco goes through to ensure that a quality and
environmentally friendly product is produced.
SOLUTION
Research was the key in developing the conceptual design for the young adult book.
Understanding the Saudi Arabian and Aramco culture was the first priority. From this
research, I collected an extensive library of artifacts and photography from which I
would later use as inspiration for the design.
EXECUTION
By creating culturally informed patterns and an earth-based color palette I combined
the information gathered during my research and photographs provided by the
client to create an easily read design and layout for the intended audience.
Typeface:
Minion Pro and Myriad
Software:
Illustrator, InDesign, Photoshop
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