The Houston Area Saturn Retailer Group came to us looking for new creative to market to the Houston market. They were frustrated with national campaigns and felt the national creative missed the mark in the Houston market. The outdoor campaign we developed was visually more direct and bold with messaging that quickly and easily communicated aggressive and relevant benefits to the local audience. The Houston Area Saturn dealers wanted to attract a younger audience. These 48 x 14 bulletins were part of a seven board rotator campaign. During the two years we handled their creative the Houston group became the number one Saturn dealer group in the country.