Sans Francisco Typeface

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Created: 12/17/12
Last Edited: 04/15/13
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Description
Sans Francisco is a quirky typeface filled with character.
  • SANS FRANCISCO TYPEFACE
    tony bennett left his heart in sans francisco, so should you.
  • Opportunity
    Design a typeface and then execute it from hand rendered roughs into a working digital typeface
     
    Solution
    Sans Francisco is a quirky typeface filled with character. The letter forms are based on the serif and sans serif combination of Clarendon and Futura, which gives Sans Francisco a classic feel with a modern twist. I wanted to create a typeface that would embody the unique energy of the city of San Francisco and reference a time of great change, the 1950s and 60s.

    The typeface would ultimately be used as a branding tool for the city to promote tourism and it communicates the strength, character, and individuality of the city of San Francisco.

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